BUYING THE WHITEHOUSE

WaPo:
"When four longtime supporters of George W. Bush in 1998 developed a name and a structure for the elite cadre that the then-Texas governor would rely on in his campaign for president, the goal was simple. They wanted to escape the restraints of the public financing system that Congress had hoped would mitigate the influence of money in electing a president."

WaPo also provides here a handy little search engine for exploring the world of Bush Pioneers.